Global Sports Nutrition Market: Driving Performance through Innovation and Wellness
The Sports Nutrition Market is witnessing robust growth globally, driven by a rising focus on health, fitness, and active lifestyles. Increasing participation in sports, fitness clubs, and recreational activities has led to a surge in demand for sports nutrition products such as protein powders, energy bars, dietary supplements, and sports drinks. These products are formulated to enhance performance, support muscle recovery, and improve endurance among athletes and fitness enthusiasts. Moreover, the growing influence of social media fitness culture and the increasing awareness of nutritional benefits are further fueling market expansion.
The global Sports Nutrition Market size was valued at around USD 45 billion in 2023 and is expected to reach nearly USD 75 billion by 2030, growing at a CAGR of approximately 7.5% during the forecast period. This growth is largely attributed to the shift in consumer behavior toward preventive healthcare and performance-oriented diets. Consumers are increasingly opting for clean-label, plant-based, and…

